On paper, they couldn’t be more different. George, a popular YouTuber with a loyal following among car modification enthusiasts. Owen Messenger, a road policing sergeant dedicated to reducing risk on the roads. But what began as a knock on the door quickly became one of the most impactful road safety partnerships in UK history.

Across the three counties of West Mercia (Herefordshire, Shropshire and Worcestershire), mature drivers have been a regular fixture on our annual engagement and campaigns plan for a number of years, but we didn’t seem to have an engaging product or campaign to deliver to them.

I can always remember a watershed moment when I first took notice of motoring policy which was when I was queuing for fuel at a petrol station at the height of the fuel protests in 2000.