As we’d like it: Vision Zero reached by working together
Rebecca Morris Rebecca Morris

As we’d like it: Vision Zero reached by working together

Taking a snapshot of one day, how would you describe yourself? Maybe in a few different ways through the hours: perhaps caregiver at home in the morning, student learning in a midday webinar, leader in the afternoon while working with a colleague who is navigating a new task.

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We can’t achieve Vision Zero alone, warn UK road safety professionals
Rebecca Morris Rebecca Morris

We can’t achieve Vision Zero alone, warn UK road safety professionals

A growing number of UK road safety professionals are joining forces to tackle road deaths and serious injuries - recognising that, however committed and collaborative local efforts may be, they cannot deliver the scale of change needed without leadership and support from national Government.

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The unlikely duo behind the UK’s biggest road safety social media platform
Rebecca Morris Rebecca Morris

The unlikely duo behind the UK’s biggest road safety social media platform

On paper, they couldn’t be more different. George, a popular YouTuber with a loyal following among car modification enthusiasts. Owen Messenger, a road policing sergeant dedicated to reducing risk on the roads. But what began as a knock on the door quickly became one of the most impactful road safety partnerships in UK history.

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Collaborative innovation for safer mature drivers in West Mercia
Rebecca Morris Rebecca Morris

Collaborative innovation for safer mature drivers in West Mercia

Across the three counties of West Mercia (Herefordshire, Shropshire and Worcestershire), mature drivers have been a regular fixture on our annual engagement and campaigns plan for a number of years, but we didn’t seem to have an engaging product or campaign to deliver to them.

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