From seatbelts to smartphones - how far we’ve come
We recently filmed a short video taking a creative journey back through the decades to explore some of the changes to our road traffic laws that we now take for granted:
1960s - Introduction of drink driving laws
1980s - When seatbelts were made compulsory
Early 2000s - The introduction of mobile phone legislation
Late 2000s - When child car seats became compulsory
Complete with vehicles and music from each era, the film shows just how far we’ve come - but there’s still a long way to go before we reach zero deaths and serious injuries on our roads.
This latest film builds on the success of our fully-evaluated and award-winning Highway Code ad feqaturing actor, Martin Clunes, which is exclusively available for Co-Pilot members here.
A huge thank you to all our Vision Zero Toolbox members who contributed ideas, scripts and storyboards through our working group meetings.
To become a Co-Pilot member, find out more at: https://www.co-pilot.org