Calling out, not falling out
Passengers see the risk before anyone else. These three films show them how to say something about speed, distraction and seatbelts without falling out with the driver.
What it is
Most road safety messaging talks to the driver. This campaign talks to the person in the passenger seat, who often has the clearest view of the risk and the least idea how to raise it.
Three short films cover three relationships where speaking up feels awkward: a first date, a group of mates, and an apprentice in the van with the boss. Each shows a way to call it out that keeps the relationship intact - and what happens when nobody does.
Alongside the films there is advice for passengers who feel genuinely at risk, so the campaign has somewhere to send people who need more than a line to use.
Preview
Calling out, not falling out - the mates. The young driver film. Each of the three comes in 9:16 and 16:9, subtitled, with your logo on the end.
The full set
- The matesShown above - calling out a driver in your own friendship group
- The apprentice and the bossSpeaking up when the person driving is senior to youWatch
- The first dateSaying something to someone you want to impress
Passenger power, in evidence
Passenger influence is one of the strongest social levers on young driver behaviour. The intervention plan draws on that evidence and uses social modelling - showing the behaviour done well - rather than warnings.
Who it is for
- Young driver and passenger campaigns
- Colleges, apprenticeship providers and employers of young workers
- Social channels across the seatbelt, speed and distraction themes
What you get
- Three films in 9:16 and 16:9
- Your logo on the end frame
- Passenger advice page and post copy
- Stills and poster artwork
How you can use it
- Available to Toolbox members, and on its own from the Supermarket at £750 per year (ex VAT).
- Branded with your logo
- Use across your own channels and share with local partners during the licence
Toolbox membership includes every resource, the Expert Panel and the Vision Zero Community for your whole organisation.
Calling out, not falling out - the mates
The young driver film. Each of the three comes in 9:16 and 16:9, subtitled, with your logo on the end.
Calling out, not falling out - the apprentice and the boss
The work film: an apprentice in the passenger seat, a boss on his phone, and the moment to say something.