Set it and forget it
"Switch it off" advice no longer matches how people use their phones in the car. This film asks for one action, once: turn on your phone's built-in driving mode and let it silence every journey from then on.
What it is
Even when a driver does not pick the phone up, the ping is enough. The "who was that?" moment pulls attention from the road. Set it and forget it is built on that insight and offers a fix that fits real life: Driving Focus on iPhone and Driving Mode on Android, which detect driving, silence notifications and can auto-reply.
The film uses social framing, a stylised gangster storyline and humour to make the one-time set-up feel like the obvious, smart thing to do, rather than a sacrifice.
It is designed to be shared: licence terms let you pass the films to local partners with their own channels - colleges, driving schools, radio stations, community groups - so the message is normalised by voices people already trust.
Preview
Set It and Forget It. The full film, unbranded: the warehouse, the phones on the table and the one that goes in the drawer. Members get it with their logo, plus the vertical edit.
Evidence-led and behaviourally designed
Developed using the COM-B model and Behaviour Change Wheel, with a clear logic model behind the storyline. It removes friction, uses social modelling and gives a practical how-to path to a single action.
Who it is for
- Road safety teams, police forces and fire services running distraction campaigns
- Employers extending fleet safety messages to staff
- Driving schools and young driver programmes
What you get
- Widescreen film for YouTube, cinema, presentations and screens
- Vertical film for Reels, TikTok and Shorts
- Your logo on both versions
- Behind-the-scenes film and supporting copy
How you can use it
- Available to Toolbox members, and on its own from the Supermarket at £750 per year (ex VAT).
- Branded with your logo
- Use across your own channels and share with local partners during the licence
Toolbox membership includes every resource, the Expert Panel and the Vision Zero Community for your whole organisation.
Set It and Forget It
The full film, unbranded: the warehouse, the phones on the table and the one that goes in the drawer. Members get it with their logo, plus the vertical edit.