The Vision Zero Toolbox: a growing library, one subscription, branded as yours
Films, campaigns, print, social and interactive tools, funded by members pooling their budgets and planned with behavioural scientists and subject experts. Every one is yours to run with your own logo on it.
How the Toolbox works: built together, used everywhere
One organisation on its own might commission a single campaign a year. Thirty organisations pooling their budgets commission far more - and every one of them gets all of it.
Members fund the Toolbox together
Subscription fees pay for what gets made next, so the Toolbox grows as the membership does - and every member has access to all of it.
You decide what gets made next
Every year members are asked what they need. Agricultural vehicles, pavement parking and the World Cup campaign all came from member requests.
Delivered with your logo on it
Films, posters and social assets come ready for your partnership's branding, with Welsh language versions where members have asked for them.
Current Toolbox content
Every resource in the Toolbox today, plus the Expert Panel. Items marked Supermarket can also be licensed on their own by non-members - open any resource for the full detail and a preview.
Highway Code campaign
Martin Clunes, an ice-cream van and the 2022 hierarchy of road users. Proven in a trial of 250 drivers to beat the government campaign.
Gambling Tommy
Risky driving as a bet you cannot win, fronted by BBC Asian Network's Tommy Sandhu. Drink, speed, distraction and seatbelts, with drugs and fatigue to come.
Calling out, not falling out
A first date, a group of mates and an apprentice with the boss - how a passenger can challenge speed, distraction and no seatbelt without wrecking the relationship.
Set it and forget it
Distraction starts with a ping. A one-time action - switch on Driving Focus or Driving Mode - framed as what smart drivers do.
Social Media Library
Ready-to-post graphics and short films across the Safe System themes, with pre-written copy and room for your logo. Now includes the Make Space and World Cup campaigns and the Dark Nights clock-change set.
Expert Panel
Thirty-minute sessions with specialists in behavioural science, transport psychology and evaluation, booked with your membership credits.
Highway Code campaign (social)
A vertical film that places the 2022 changes in the long history of the Highway Code, so drivers see the why as well as the what.
ScootSmarter
The rules, risks and realities of private e-scooters in the UK, for riders and parents. Tested against a control film and updated for 2026.
HazardSmarter
Twenty CGI and live-action clips that stop and ask "what is most likely to happen next?", then replay with expert commentary. For experienced and professional drivers.
HazardHero
Real driving footage, click when you spot the hazard, see the consequence if you miss it. Custom codes for local competitions and data capture for members.
Agricultural vehicles
Two training films for tractor drivers from ESITU, three hazard clips filmed from the cab, and a tractor and rural roads photo set.
AutoNinja - ADAS awareness
Eighteen explainer films on the safety tech in modern cars, presented by Rebecca Jackson, for online use or through dealerships and service centres.
AutoNinja - vehicle checks
A monthly vehicle check drivers can repeat until it becomes a habit. QR-linked how-to films, a red-tick action list, car and van versions.
CarSeatSmarter
A 16-page guide, six explainer films and a quiz on child car seats, made with Child Seat Safety. For maternity units, nurseries and health visitor packs.
Fit to Drive workbook
A reflective workbook for young employees who drive for work - drink, drugs and fatigue - with employer and employee pledges and two and three-year review pages.
Speed Impact Banner
A 10m x 3m banner showing impact speed as fall height: 20mph is a first-floor window, 35mph is four storeys. Evaluated by Dr Jonathan Rolison.
Stock Media Library
Over 70,000 images and 300 clips of real UK roads, in 70+ categories, with model-released full-use sets cleared for paid advertising.
Autism and neurodiversity
Twenty-four short films made with the National Autistic Society on making road safety education accessible, with written guidance for each chapter.
New resources all the time
The library is never finished. New films, campaigns and tools are in production throughout the year, and members are consulted constantly on what gets prioritised - so the next thing in the Toolbox is usually the thing members asked for.
See it with your logo on
Book a thirty-minute call and we will walk you through the Toolbox as members see it, with your branding on the resources you would use first.
Book a callToolbox membership includes the Vision Zero Community for your whole organisation.
Highway Code campaign - the full advert
Two minutes with Martin Clunes, an ice-cream van and the 2022 hierarchy of road users. This is the 16:9 advert as members run it on their own channels, with their logo on the end frame. The pack also includes the 9:16 version, social cut-downs, stills, the behind-the-scenes film, the intervention plan and a Welsh language version.
HazardSmarter - one of twenty clips
Watch the drive, and when it freezes decide what is most likely to happen next. Then the replay shows you the cues that were there all along. Clips like this one are built by ESITU Solutions for experienced drivers, in car, van and HGV versions, and members use them in inductions, toolbox talks and e-learning.
Calling out, not falling out - the mates
This is the young driver film: a car full of mates, a phone that will not stop, and the moment one of them decides to say something. It is shot vertical for the channels young people actually use.
The other two films in the campaign put the same choice in front of different passengers: the first date, where nobody wants to be the one to spoil it, and the apprentice in the van with the boss, made for fleets and employers of young workers. Each comes in 9:16 and 16:9 with your logo on the end frame, plus stills, poster artwork and a passenger advice page.
Stock Media Library - raw material for your own campaigns
Sixty of the 70,000. Real UK roads, real people, shot by us with model releases, so a poster, a post, a bus back or a report can look like the place your audience lives. Members download as many as they need and build whatever they like with them.
ScootSmarter - the law
One chapter of the ten-minute film, unbranded. Where you can and cannot ride, what the police can do, and what happens to the scooter. The full resource adds the other chapters, the vertical cuts, posters and postcards, all with your logo on.
Fit to Drive - click through the workbook
The A5 workbook as employees see it: drink, drugs and fatigue, the pledges, and the review pages. Page through below. Members get the print-ready files with their logo on the cover.
