Highway Code campaign (social)
A short, mobile-first companion to the Highway Code campaign. It shows that the Code has always changed - seatbelts, drink driving, mobile phones - and places the 2022 rules in that line.
What it is
Instead of focusing only on the 2022 changes, this film puts them in context: change is nothing new, and the latest rules are the next step in a long evolution of safer road use. The final scenes walk through the key new rules using footage from the award-winning original film.
It is made for Instagram Reels, TikTok and YouTube Shorts, where younger drivers watch video, and works on vertical display screens and in presentations too.
Preview
The Highway Code, vertical. The full 9:16 film: the Code has always changed, and the 2022 rules are the latest step. Cut for Reels, TikTok and Shorts.
Behavioural goals
Using the COM-B model the film supports psychological capability and reflective motivation, and uses social modelling to show compliance as the norm: yield to pedestrians at junctions, overtake at the right distance and speed, check mirrors for cyclists going straight on.
Who it is for
- Social teams reaching younger drivers
- Partners who already run the main Highway Code campaign
- Colleges and driving schools
What you get
- Vertical film (9:16) with your logo
- Behind-the-scenes film
- Post copy and stills
How you can use it
- Available to Toolbox members, and on its own from the Supermarket at £775 per year (ex VAT).
- Branded with your logo
- Use across your own channels and share with local partners during the licence
Toolbox membership includes every resource, the Expert Panel and the Vision Zero Community for your whole organisation.
The Highway Code, vertical
The full 9:16 film: the Code has always changed, and the 2022 rules are the latest step. Cut for Reels, TikTok and Shorts.