Social Media Library
A growing library of research-led social posts, designed by professionals and ready to schedule. Planned six to nine months ahead so you can map your year, and now home to the Make Space, World Cup and Dark Nights campaigns.
What it is
Good social content takes design skill, behavioural science and time, and most teams are short of at least one. The library solves that with posts specified by Dr Elizabeth Box and designed by creatives including Matt Rigby, Simon Gibbs and Dan Hilliard.
Posts come in 1:1, 9:16 and 16:9 as statics, carousels and short animations, each with boilerplate copy you can localise. Content is planned around the road safety calendar - clock change, Christmas drink drive, Road Safety Week - and tops up with topical responses.
Whole campaigns live here too: Make Space, the pavement campaign (seven scenes, English and Welsh); the World Cup '26 drink and drug drive concepts; and the Dark Nights "Now you see me" set for pedestrians, runners and cyclists.
Preview
The latest additions, and a sample of the statics. Two dark-evenings films added for the clock change, both 9:16 and ending on the Toolbox logo, plus statics on tyre checks, dress to be seen, passing horses, what3words, prescription medication and seatbelts. Everything comes branded and unbranded with post copy.
Built to a research specification
Every post starts with a specification from the behavioural science team, so the message, the framing and the call to action are chosen for effect rather than because they look good. Members review the forward plan twice a year.
Who it is for
- Every road safety team with a social media account
- Partners who amplify your posts - schools, driving instructors, community groups
- Fleet and HR teams sharing internal safety messages
What you get
- The full library, with at least 50 new posts a year
- Make Space, World Cup '26 and Dark Nights campaign sets
- Pre-written copy for every post
- Space for your branding on every asset
- Posts made during your licence can stay up for good
How you can use it
- Available to Toolbox members, and on its own from the Supermarket at £900 per year (ex VAT).
- Branded with your logo
- Use across your own channels and share with local partners during the licence
Toolbox membership includes every resource, the Expert Panel and the Vision Zero Community for your whole organisation.
The latest additions, and a sample of the statics
Two dark-evenings films added for the clock change, both 9:16 and ending on the Toolbox logo, plus statics on tyre checks, dress to be seen, passing horses, what3words, prescription medication and seatbelts. Everything comes branded and unbranded with post copy.