Stock Media Library
Authentic UK roadscapes, shot by us, for your posters, posts, reports and presentations. Unlimited downloads for the licence period, with full-use sets cleared for billboards and bus backs.
What it is
Over 70,000 images across more than 70 categories and 300 video clips, all featuring real UK roads so campaigns look like the places your audience lives. No more organising a photoshoot or guessing at licensing.
Two kinds of image: full-use sets we captured ourselves with model releases, cleared for commercial advertising; and editorial sets for news, social, education and public information. New shoots are added twice a year and members can request themes.
Preview
Sixty of the 70,000. Real UK roads and real people, shot by us with model releases. Members download what they need and build their own campaigns from them.
Planned with the behavioural science team
Like every Toolbox resource, Stock Media Library started with an intervention plan from Dr Elizabeth Box, applying the COM-B model so that the format, the framing and the call to action are chosen for effect.
Who it is for
- Comms and design teams
- Road safety officers producing their own materials
- Partners producing reports and presentations
What you get
- Unlimited downloads during the licence
- Full-use and editorial image sets
- 300+ video clips in 16:9 and 9:16
- Two top-up shoots a year, member-led
How you can use it
- Available to Toolbox members, and on its own from the Supermarket at £750 per year (ex VAT).
- Branded with your logo
- Use across your own channels and share with local partners during the licence
Toolbox membership includes every resource, the Expert Panel and the Vision Zero Community for your whole organisation.
Sixty of the 70,000
Real UK roads and real people, shot by us with model releases. Members download what they need and build their own campaigns from them.
