Agricultural vehicles
Rural roads carry a disproportionate share of serious collisions, and the people who drive agricultural vehicles are hard to reach through the usual channels. Members asked for something to take to Young Farmers' clubs and agricultural colleges. This is it.
What it is
Two short training films for tractor drivers, made with ESITU Solutions - passing vulnerable road users, and pulling out of a field - plus three hazard prediction clips filmed from the tractor cab.
The space links to a new set of tractor and rural road photography in the Stock Media Library, free for members to use in their own materials.
Preview
Agricultural vehicles - scenario one. A hazard prediction clip from the tractor seat, by ESITU Solutions. Two more scenarios, the field and the vulnerable road user films complete the set.
Planned with the behavioural science team
Like every Toolbox resource, Agricultural vehicles started with an intervention plan from Dr Elizabeth Box, applying the COM-B model so that the format, the framing and the call to action are chosen for effect.
Who it is for
- Rural authorities and partnerships
- Young Farmers' clubs and agricultural colleges
- Farm safety events and the NFU network
What you get
- Two training films with your branding
- Three hazard prediction clips
- Rural roads photo set
- Toolbox members only - not sold singly
How you can use it
- Available to Toolbox members only. Not sold singly.
- Branded with your logo
- Use across your own channels and share with local partners during the licence
Toolbox membership includes every resource, the Expert Panel and the Vision Zero Community for your whole organisation.
Agricultural vehicles - scenario one
A hazard prediction clip from the tractor seat, by ESITU Solutions. Two more scenarios, the field and the vulnerable road user films complete the set.