CarSeatSmarter
The first time parents put a baby in the car is often the first time they think hard about road safety - and the world of child seats is confusing. CarSeatSmarter gives them clear, expert advice in a magazine, six films and a quiz.
What it is
Made with Child Seat Safety, the national specialists, the 16-page magazine covers seat types, i-Size and R44 standards, fitting, harness tension and when to move up a stage. Six short films tackle the most common mistakes and an interactive quiz reinforces the key messages.
Deliver it through maternity units, nurseries, health visitor packs or direct campaigns. Studies consistently find a high proportion of seats incorrectly fitted even when parents believe they have it right.
Preview
CarSeatSmarter - the guide. The first nine pages of the sixteen. Members get the print-ready files with their logo on the cover, the six films and the quiz.
Planned with the behavioural science team
Like every Toolbox resource, CarSeatSmarter started with an intervention plan from Dr Elizabeth Box, applying the COM-B model so that the format, the framing and the call to action are chosen for effect.
Who it is for
- Parents and carers
- Midwives, health visitors and nursery staff
- Road safety teams running child safety campaigns
What you get
- Printable and digital magazine with your logo and local contacts
- Six explainer films
- Interactive quiz
- Print available at cost
How you can use it
- Available to Toolbox members, and on its own from the Supermarket at £650 per year (ex VAT).
- Branded with your logo
- Use across your own channels and share with local partners during the licence
Toolbox membership includes every resource, the Expert Panel and the Vision Zero Community for your whole organisation.
CarSeatSmarter - the guide
The first nine pages of the sixteen. Members get the print-ready files with their logo on the cover, the six films and the quiz.